JAKARTA - Gojek and Unilever announced a strategic partnership to have a positive impact on consumers, business actors and informal workers in Indonesia. The two companies combine their expertise and values in driving a series of initiatives so that all levels of society in Indonesia can meet their needs amid the COVID-19 pandemic and in the future.
As part of this collaboration, Gojek partners with Unilever through the recently launched GoToko. GoToko is a B2B digital platform that connects micro, small and medium enterprises (MSMEs) in Indonesia with leading consumer goods companies.
This cooperation allows MSME players to use GoToko to access a complete range of daily necessities products from various brands, including Unilever, at competitive prices and affordable shipping costs.
Gojek Group Co-CEO Andre Soelistyo said, “We are very pleased to be working with Unilever because we have the same mission to improve the lives of Indonesians, namely by making it easier to access the needs of goods and services. Our recent collaboration, namely GoToko, seeks to reach traditional retailers such as grocery stalls in Indonesia, a segment that forms the backbone of the Indonesian economy, so that they can also have the same opportunity to improve their operations and meet the needs of end consumers. which keeps changing."
Gojek and Unilever have also recently collaborated in supporting the implementation of health and hygiene protocols for tens of thousands of Gojek driver partners and consumers in the midst of a pandemic, through the distribution of Lifebuoy Skin Immunity Boosting hand sanitizers in major cities throughout Indonesia. (LM)