PT Sumber Alfaria Trijaya Tbk (AMRT) was started as a grocery store in 1989. In ten years, the company shifted to minimarket business by acquiring 141 Alfaminimart stores in 2002 and changing the name to ‘Alfamart’. The company has subsidiaries, namely PT Midi Utama Indonesia Tbk (Alfamart Retail Asia), PT Sumber Indah Lestari (DAN+DAN), PT Sumber Trijaya Lestari (Alfacart e-commerce), PT Sumber Wahana Sejahtera (logistics), and PT Global Loyalti Indonesia. In 2019, there are more than 14,300 Alfamart stores in Indonesia and 750 stores in The Philippines. The head office is on Alfa Tower 12th floor, Jl. Jalur Sutera Barat Kav.9, Tangerang, Banten.