Tempo confident in securing over 10% revenue growth
JAKARTA - PT Tempo Inti Media Tbk (TMPO) is optimistic that the revenue of the company this year will mimic the achievement made in 2022. The issuer will focus in acquiring more subscribers in its platform and pushing content diversification in online, newspaper, and news magazine segments.
Ari Zulkifli, President Director of Tempo Inti Media, claims that the company will maintain the growth trend post-pandemic by observing the dynamic of media industry. “The challenges that are ever-increasing throughout 2022 allow the management and employees to enter 2023 with cautious, but high spirit,” he said in during the Annual Public Expose of TMPO in Jakarta earlier today (9/5).
According to Zulkifli, there is a need to adapt in order to survive and thrive in today’s competitive era. Therefore, PT Info Media Digital (IMG), TMPO’s subsidiary, will partner with the latest technology provider to boost readers, especially within the younger generation.
Wahyu Dhyatmika, President Director of TMPO, also the chief manager of Tempo.co, said that this year, the company will launch two new websites related to MSMEs and high-level education to target niche readers. “For the education website, we project to conclude the project at the end of the first half, whereas the MSME website will be completed in the second half of 2023,” he said.
According to Dhyatmika, the website launch is included in the work plan to increase revenue growth this year. His company is also storing several work plans that could not be disclosed yet today.
In the future, the education-related website is expected to be the millenials’ go-to in searching for information related to the university life. Then, the MSME-related website will be linked to regional governments to expose high-quality MSMEs and delivering business “incubators” for new MSMEs.
Quoted from the 2023 Work Plan, Tempo.co will also aim to acquire 60 million pageviews and 20 million unique users each month. This target is intended to boost the advertising revenue from agencies, brands, and programmatic, as well as balancing out the revenue from direct ads. The advertising revenue is targeted to reach IDR 60 billion.
Furthermore, quoted from the 2022 Financial Report, TMPO’s revenue was recorded at IDR 210.74 billion, dominated by magazine and magazine ads of IDR 107.10 billion, followed by printed goods of IDR 67.33 billion, newspaper and newspaper ads of IDR 8.69 billion, event organiser services of IDR 8.49 billion, creative house services of IDR 6.56 billion, lease of IDR 1.21 billion, and TempoTV of IDR 3.73 billion.
Y. Tomi Aryanto, Corporate Secretary of TMPO, said that the company is confident in obtaining over 10% revenue growth, just like its achievement in 2022. It is further supported by the recent improved condition, recovering to the condition pre-pandemic. (LK/ZH)