Jakarta - PT Estika Tata Tiara Tbk (BEEF) managed to record significant growth through a strategy of increasing distribution, product innovation, and strengthening business infrastructure.

In an effort to expand market reach, BEEF added distribution facilities in several strategic locations, such as East Bekasi, BSD, and Cengkareng. This step is expected to support the distribution of fresh and processed meat products to more consumers in various regions.

The company's feedlot in Subang, which has a cage capacity of up to 6,000 cattle and feed production capability of 10,000 kg per day, continues to be optimized to ensure smooth supply.

Not only that, PT Estika also plans to import up to 12,000 head of live cattle and frozen meat by 2025. This is part of the strategy to meet the increasing market demand, both domestically and internationally.

Another aggressive move is the acquisition of three large distributor companies including PT Fajar Jaya Anugerah (FJA), PT Sinar Wijaya Utama (SWU), and PT Sukses International Anugerah Pratama (SIAP).

With various innovations and strategic expansions, BEEF is optimistic about the challenges and market opportunities ahead. The company is committed to continue supporting consumer needs with high-quality products. (DK/LM)