JAKARTA - PT Campina Ice Cream Industry Tbk (CAMP) explained a number of its strategies in dealing with new players in the ice cream market, amid slowing net profit performance.

According to idnfinancials.com data, CAMP only recorded a net profit of IDR 59 billion in the first nine months (9M) of 2024. This is much lower than the net profit in 9M 2023, which reached IDR 112 billion and the 2023 financial year, which reached IDR 127 billion.

Adji Anjono Purwo, Marketing Director of CAMP, admitted that the presence of competitors such as Mixue does provide alternative products for consumers with the food and beverages (F&B) channel model. However, Campina's packaged ice cream, said Adji, is still believed to be superior in terms of wider market reach and penetration compared to the F&B model.

On the other hand, Adji said, the potential of the ice cream market in Indonesia is still considered quite high. ‘The level of ice cream consumption in Indonesia is still relatively low, below one litre per capita per year, when compared to other ASEAN countries,’ said Adji, in a public expose held last week.

In addition, Adji said CAMP has also presented a range of ice cream products at affordable prices ranging from IDR 2,000 to IDR 5,000. This product line is presented to offset competition with competitors, who are aggressively bringing ice cream products at low prices.

Adji admitted that CAMP's growth this year is relatively flat. Therefore, the company will continue to expand its sales market, by launching more ice cream products at affordable prices in 2025. (KR/LM)