JAKARTA – PT Dharma Polimetal Tbk (DRMA), a leading automotive component manufacturer in Indonesia, is becoming more aggressive in strengthening its market penetration of the PowerAce three-wheeled motorbikes, particularly on Lombok Island.

This segment is expected to support DRMA’s performance amidst the sluggish domestic automotive industry.

Having successfully sold 4,000 units in 2024, DRMA is now targeting 5,000 unit sales in 2025. In addition, to support market penetration, the company plans to add six exclusive dealerships in Indonesia, including in the Lombok area.

“We hope that the efforts to expand our marketing network will help increase PowerAce sales in the Lombok region,” said President Director of Dharma Polimetal, Irianto Santoso.

Developed since 2021, DRMA now operates 43 PowerAce dealerships across 65 locations throughout Indonesia. It is worth noting that the PowerAce three-wheeled motorbike is specifically designed to meet the needs of micro, small, and medium enterprises (MSMEs) in various sectors.

As part of its efforts to strengthen sales, DRMA has partnered with the North Lombok Environmental Agency. At the Environmental Care Action event at Pandanan Beach, Lombok, on February 8, the event concluded with the handover of one PowerAce three-wheeled motorbike to the agency.

“We recognise that business development must be accompanied by a commitment to sustainable environmental responsibility,” Irianto concluded. (EF/ZH)