JAKARTA – Susanto Djaja, President Director of PT Metrodata Electronics Tbk (MTDL), stated that one of the products in the company’s distribution business, the Infinix mobile phone brand, successfully dominated the Indonesian market in 2024.

According to him, the growth of the smartphone market was not substantial. "However, we were fortunate to distribute the Infinix brand, which used to be ranked 5th in market share, then rose to 3rd. The latest news we received in Q4 (2024), it became No. 1," said Susanto Djaja during the "Meet The CEO" event, a special interview programme by IDNFinancials.com in collaboration with Suara.com on Wednesday (5/3).

During the event, Susanto was interviewed by Mohamad Teguh, Editor-in-Chief of IDNFinancials.com (left), and Suwarjono, Editor-in-Chief of Suara.com (right).

"Why did Infinix become No. 1? Because it managed to dominate the mobile phone market in the IDR 2-4 million price range. Indonesian consumers are brand-switching and moving there."

For the full story on how Susanto brought Infinix to lead the Indonesian market and MTDL’s financial performance, check out the video. (DK/KR/ZH)