JAKARTA - PT Aspirasi Hidup Indonesia Tbk (ACES) expects its net profit to reach Rp 892 billion in 2024, growing 15.8% from Rp 770 billion in 2023. This achievement is in line with the increase in product demand due to aggressive marketing, including adding new stores in a number of cities.

Gregory S. Widjaja, Director of ACES, said that the performance achievement reflects the company's solid performance along with the implementation of strategic steps to launch AZKO in 2025. ‘Going forward, we will continue to strengthen our integrated retail ecosystem and expand our reach to more areas in Indonesia, both physically and omnichannel,’ he said in a press release on Thursday (3/4).

According to him, the company is optimistic that this year will be a momentum for higher growth, broader innovation, and creating new sustainable opportunities for society.

The company posted a 12.6% increase in sales to Rp8.58 trillion from Rp7.62 trillion in 2023. Contributors to sales were Home Improvement Products Rp4.39 trillion, up from Rp4.01 trillion, Lifestyle Products Rp3.71 trillion, up from Rp3.14 trillion, and Toys Rp314.62 billion, up from Rp304.45 billion.

ACES opened a number of new stores, including eight new regions, namely Banyuwangi, Garut, Banda Aceh, Tanjungpinang, Ternate, Palopo, Parepare, and Bitung. (LK/LM)