JAKARTA. PT Jobubu Jarum Minahasa Tbk (BEER), an alcoholic beverage manufacturer, has launched a new product which is believed to possess a quite great of market potential.

Audy Charles Lieke, President Director of BEER, mentioned that the company has managed to manufacture and launch white and red wine products. This time, the latest product is a red wine variant, branded as Anggur Nikmat Istimewa (ANI).

Lieke then said that currently, the market potential of wine products is 40 times greater than soju products. For the record, soju has been the primary product owned by BEER.

“The company’s success in launching wine products may boost its revenue,” said Lieke.

Not limited to white and red wine, BEER will begin to manufacture rosé wine in the near future.

According to IDNFinancials data, BEER is known to be an alcoholic beverage manufacturer established in 2018 in Manado. Some of its most widely-known brands include Cap Tikus, Daebak Soju, and Daebak Spark. (KR/ZH)