PT Hassana Boga Sejahtera Tbk (NAYZ) was started in 2009 as a microbusiness. The company itself was established in 2014. The company produces organic weaning food, organic rice, cereals, stocks, dehydrated vegetables, etc. These products are mostly aimed at babies and children. The company also empowers women to become sales partners while also selling the products through more than 1,000 retail outlets all over Indonesia.