JAKARTA. PT Trisula Textile Industries Tbk (BELL) aims to maintain its success in 2022 by boosting its sales this year with a multi-strategy channel this year.

Terry Aditya Zulfianda, Corporate Secretary of BELL, claimed that said strategy is how the company adapts to rapidly growing digital economy. Furthermore, the company plans to open more offline retail stores.

“BELL is vigorously promoting its online sales without neglecting offline sales,” Zulfianda mentioned in an official statement.

BELL has reinforced its online sales through its digital platform, Yukshopping.com. On top of this, the company also distributes its products in various marketplaces.

Throughout January-September 2022, the company managed to collect revenue of IDR 312.66 billion. The sales increased 6% from IDR 293.66 billion seen in the same period in 2021.

BELL plans to direct its attention to the domestic market in 2023, considering how the domestic market contributed up to 96.75% of its total sale, whereas export sales only covered 5.24% of total revenue. (KR/ZH)