JAKARTA. LinkAja, an e-wallet service provider owned by several state-owned enterprises, is targeting to attain over 80% revenue growth in 2023.

In order to realise said target, LinkAja has prepares several strategic initiatives, including a B2B2C (Business to Business to Consumer) Approach. With this strategy, LinkAja will join hands with several companies under the Ministry of SOEs to become their incentive disbursement service provider.

Reza Ari Wibowo, Director of Finance and Strategy of LinkAja, mentioned that as of now, the global technology industry is experiencing a paradigm shifting. “From the initial growth-at-all-cost to path-to-profitability-and-sustainability,” he stated in the official disclosure.

Wibowo further said that LinkAja has been focusing on two-sided business model, a B2B2C approach. In B2C, LinkAja prioritises low-cost user acquisition and retention, whereas in B2B, LinkAja will highlight the end-to-end value chain, both traditionally and digitally.

Throughout 2022, LinkAja had recorded operational cost efficiency of over 50%. This efficiency strategy, Wibowo added, is aligned with the company’s focus in improving the base for a sustainable business.

“Focusing on profitability sometimes forces us to disable our services or use-case that costs us more than it makes us, all the while still maintaining our quality of service to our users,” Wibowo explained. (KR/ZH)