JAKARTA – Lion Parcel management reports that it is preparing a program or system to facilitate the performance of MSMEs in social commerce, or trading via social media.

This plan departs from Lion Parcel's focus on developing its own products and eliminating the dependence of the development of logistics services in the e-commerce platform. "So that Lion Parcel also has its own power in the logistics industry," said Kenny Kwanto, Chief Marketing Officer of Lion Parcel.

According to Kwanto, buying and selling activities via social commerce tend to be more complicated, because the seller's response and transaction settlement steps are still done manually by exchanging messages via WhatsApp, Facebook, or Instagram. In fact, many choose social commerce because it is free or has minimal administration costs which will burden sellers. "Well, the point is we continue to try to help MSMEs," he added.

Although the target for the completion and launch of this program is still a secret, Kwanto admits that the concept for this program has already received approval. "We are developing the system. Our target, yes, is to help social commerce," said Kwanto at the Lion Parcel Ramadhan 2023 Press Conference today (4/4).

Meanwhile, Lion Parcel is focused on facing a surge in demand for goods delivery during Ramadan and ahead of Eid by up to 20%. In general, management is targeting performance growth of up to 45% year-on-year (yoy) this year through several strategies that have been prepared after Ramadan. "So that in 2023, we are confident that we can continue to push into the top 5 logistics services in Indonesia," said Kwanto. (ZH/LM)