JAKARTA. PT Unilever Indonesia Tbk consistently continues to focus on implementing five strategic priorities (Strategic Priorities) to encourage growth. This implementation has resulted in financial performance growth in the third quarter of 2023 which shows positive results and supports the progress of Unilever Indonesia's competitiveness.

President Director of PT Unilever Indonesia Tbk Ira Noviarti revealed the five strategic priorities as an effort to strengthen business fundamentals and encourage long-term growth. "We continue to communicate the progress of this strategy to our team and stakeholders," said Ira to IDNFinancials.com some time ago.

The five strategic priorities are:

• Strengthen and unlock the full potential of big brands and key products through innovation and leading marketing programs to drive market growth;
• Expand and enrich the portfolio to premium and value segments;
• Strengthening leadership in main channels (GT and Modern Trade) and future channels (e-Commerce);
• Implementation of E-Everything in all lines, including leading in Digital & Data Driven capabilities;
• Remain at the forefront of sustainable business development.

Ira further explained that the performance results for the third quarter of 2023 show that PT Unilever Indonesia Tbk (UNVR) has moved in the right direction towards sustainable long-term growth. UNVR has also achieved a very strong gross margin of 50.7% compared to the same period in 2022 of 47.39%. "The strengthening of gross margins is the result of an efficiency program by increasing investment in brands and the results of market development activities, resulting in positive growth," said Ira.

Ira further explained that in Quarter III-2023, domestic sales grew 3.3% driven by an increase in underlying volume of 4.3%. UNVR also managed to achieve net profit with a very strong increase of 21.0% (yoy), namely IDR 1.4 trillion.

The Home and Personal Care category recorded domestic sales growth of 1.8%, driven by volume growth of 3.6%. This achievement was driven by the innovation of the Pepsodent brand through the relaunch of Pepsodent Cavity Prevention which offers the advantage of being 10 times stronger for strengthening teeth. Also because of the launch of Sunsilk anti dandruff. Meanwhile, the Food and refreshment category recorded domestic sales growth of 6.1% due to an increase in volume of 5.7%. (AM/LM)