JAKARTA - PT Bumi Serpong Damai Tbk (BSDE) recorded pre-sales (marketing sales) in 2023 of IDR 9.50 trillion, with the main contributor from the residential segment.

In a press release quoted on Tuesday (30/1), Hermawan Wijaya, Director of BSDE, said that the residential segment contributed pre-sales of IDR 5.01 trillion or 53% of total pre-sales in 2023. "Pre-sales realization exceeded the original target of IDR 8.8 trillion," he said.

In the residential segment, the BSD City project recorded presales of 57% of presales, followed by commercial presales (shophouses and commercial lots) at 28%, Grand Wisata Bekasi and Kota Wisata Cibubur at 9% and 5%, respectively.

According to him, the increase in marketing sales was influenced by consumer interest in residential projects offered in line with national marketing campaigns.

BSD City projects that contribute to marketing sales include Enchante, Eonna, Hierra, Tanakayu, Terravia and Nava Park. (LK/LM)