JAKARTA. PT Bank Rakyat Indonesia (Persero) Tbk (BBRI) is preparing several strategies to attain sustainable business growth, starting from boosting the number of users and securing new growth engine.

It was announced by Sunarso, President Director of BBRI, earlier today (29/8) during Public Expose Live 2024. He then mentioned that both strategies is the management’s response towards BRI’s growth rate and business challenged faced by the company post-COVID-19.

Regarding new user acquisition, BBRI plans to upgrade its existing users to a new class. This initiative will be carried out through user empowerment and mentoring program that have been widely initiated by the company.

“The second strategy is to look for new growth engine, in this case, by aiming for ultra-micro segment through Holding Ultra Mikro (UMi) alongside Permodalan Nasional Madani (PNM) and Pegadaian,” said Sunarso.

For the record, Holding UMi is a program initiated by BBRI since three years ago. Until June 2024, Holding UMi has served 176 million users. In addition, there are 36.1 million lenders with outstanding credit and financing of IDR 622.3 trillion, up 7.7% year-on-year (yoy).

“With solid fundamental aspects in finance, as well as BRI’s capability to serve wider audience, plus new growth engine from Holding UMi, BRI is optimistic to be able to continue record positive and sustainable performance,” said Sunarso. (KR/ZH)