JAKARTA – PT Buyung Poetra Sembada Tbk (HOKI), the producer of the Top Koki rice brand, is expanding its distribution network through a collaboration with PT Indomarco Adi Prima (IAP) in early 2025.

This move is seen as a strategic decision, as IAP is known as the distribution unit of PT Indofood Sukses Makmur Tbk (INDF), the parent company of the Salim Group, which boasts a robust distribution network with 600,000 active outlets across Indonesia.

HOKI's Director, Budiman Susilo, believes that appointing IAP as its logistics and distribution partner will drive sales growth.

"With Indomarco's extensive experience in distributing essential goods, we believe they are the right partner for HOKI," Susilo said in a press release, Tuesday (7/1).

Through this partnership, HOKI’s products, including healthy rice Dailymeal, corn rice, cassava rice, brown rice, and Hokairi Japanese rice, will reach modern markets, minimarkets, traditional shops, and food service providers.

Budiman is optimistic that this collaboration will not only boost HOKI's business but also meet consumer needs across various regions of Indonesia.

"We are continuously working to expand our network with new partners in the future," Susilo concluded. (DK/ZH)