Antam to launch thematic gold for Chinese New Year
JAKARTA – PT Aneka Tambang Tbk (ANTM), through its Precious Metals Processing and Refining Business Unit (UBPP Logam Mulia), officially launched a special edition of thematic gold to celebrate the upcoming 2025 Chinese New Year.
Inspired by the theme of the Year of the Wood Snake, the launch took place in Jakarta on Wednesday (8/1). This special edition is available in two variants: gold bars weighing 8 grams and 88 grams, as well as a gift series.
"This Chinese New Year gold edition offers a deeply philosophical design and a symbol of good fortune. We are excited to welcome the 2025 Chinese New Year by presenting an exclusive product themed around the Year of the Wood Snake. This product is not only a symbol of luck with deep meaning, but also a valuable investment," said Hartono, Director of Operations and Production, in an official statement on Friday (10/1).
The Year of the Wood Snake, which occurs every 60 years in the Chinese calendar, was last celebrated in 1965. In Chinese culture, the snake symbolizes intelligence, wisdom, and adaptability, while the wood element represents growth, vitality, and new opportunities.
The company added that the thematic gold design features three-dimensional elements, including a scaled snake, bamboo, plum blossom flowers, and the "Fu" symbol, all representing luck.
These elements reflect resilience, integrity, and hope, making the product a perfect complement to Chinese New Year celebrations while also serving as a symbol of valuable investment.
"With a design rich in philosophical meaning, Aneka Tambang hopes this product will be part of a joyful Chinese New Year celebration and bring good fortune to customers," Hartono added.
This Chinese New Year gold edition is equipped with advanced security features, including a special serial number, watermark, three-dimensional effects, QR code, and microtext. The glossy and matte finish enhances its elegance, while the exclusive packaging makes it appealing both as a gift and an investment.
Available through Antam's Logam Mulia Gold Boutiques and its official website, the product has been on sale since January 9, 2025.
"With its exclusive design and profound meaning, Antam is confident this product will not only be a part of the Chinese New Year celebration but also a high-value long-term investment instrument," Hartono concluded. (DK/ZH)