Car sales plummet by 22.5%, is additional stimulus needed?
JAKARTA – National car sales at the wholesale level in January 2025 reached 61,843 units, down 11.3% year-on-year (yoy) and 22.5% month-on-month (mom), according to data from Gaikindo (Association of Indonesian Automotive Industries).
This figure represents 6.8% to 8.24% of Gaikindo’s projected 2025 car sales target of 750,000–900,000 units.
Of the total wholesale car sales in January 2025, PT Astra International Tbk (ASII) recorded sales of 32,065 units. The Toyota brand contributed 22,082 units, while Daihatsu accounted for 9,983 units.
Meanwhile, non-Astra car sales totalled 29,778 units, with Mitsubishi selling 5,028 units, Honda 7,276 units, Suzuki 4,982 units, and Hyundai 2,308 units.
Newcomer to the Indonesian automotive market, BYD, recorded wholesale sales of 1,114 units throughout January 2025.
The decline in car sales in January 2025 is considered a result of weakened consumer purchasing power, according to research from PT Stockbit Sekuritas Digital. Nevertheless, investors are advised to monitor car sales performance in February and March 2025.
“Historically, car and motorcycle sales prior to the Eid al-Fitr period are usually quite strong,” wrote analysts at Stockbit Sekuritas in their research.
However, with the 2025 target not being particularly high, Stockbit Sekuritas analysts believe the automotive industry needs additional stimulus. “To ensure that the car sales target can be achieved.” (KR/ZH)