Japfa boosts premium product sales by partnering with Garuda Indonesia
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JAKARTA – PT Japfa Comfeed Indonesia Tbk (JPFA) has formed a strategic partnership with the national airline, PT Garuda Indonesia (Persero) Tbk (GIAA).
Through this collaboration, GIAA will introduce a new innovation in in-flight dining by offering premium meals made with probiotic chicken, Olegud, produced by JPFA.
In the initial phase of this partnership, passengers on the Jakarta-Singapore route will be the first to enjoy this premium offering, starting from February 25 until August 2025.
Rachmat Indrajaya, Corporate Affairs Director of JPFA, stated that this collaboration is a strategic step to introduce Japfa's premium products to a wider market.
“By partnering with Garuda Indonesia, we aim to provide passengers with a premium culinary experience while showcasing the benefits of healthier and higher-quality probiotic chicken,” said Rachmat at a press conference in Jakarta on Wednesday (19/2).
With this partnership, Rachmat added, JPFA not only expands its market but also strengthens its reputation as a provider of high-quality food products.
Meanwhile, GIAA sees this collaboration as reinforcing Garuda Indonesia's position as a premium airline, particularly in terms of its in-flight culinary services.
According to the third-quarter 2024 financial report, JPFA recorded a 123.58% year-on-year (yoy) surge in net profit, reaching IDR 2.09 trillion. This growth was supported by net sales performance, which rose by 9.29% yoy to IDR 41.28 trillion. (EF/KR/ZH)