JAKARTA – PT Soraya Berjaya Indonesia Tbk (SPRE) is expanding its market reach to Sumatra, a move expected to increase the company's revenue. This initiative will also enhance consumer access to the company’s diverse products, including bedcovers and bedsheets.

In a press release quoted on Thursday (6/3), Rizet Ramawi, President Director of SPRE, announced that the company is expanding its market through several strategic initiatives, such as opening agent stores, partnering with hospitals, and establishing pop-up stores in shopping centres.

"One of the expansion steps is the opening of an official agent store in Bukittinggi," he said.

In addition, the company has also introduced pop-up stores at several strategic locations, including Living World and Plaza Sukaramai in Pekanbaru, WTC Mall in Jambi, and Plaza Andalas in Padang, West Sumatra. (LK/ZH)