JAKARTA – PT Adiwarna Anugerah Abadi Tbk (NAIK) is targeting new contracts worth IDR 300 billion in 2025. The company is relying on operational efficiency, market expansion, and technology utilisation to achieve this target.

NAIK is committed to reducing operational costs through digitalisation and optimisation, without compromising service quality. This ensures each project runs more efficiently.

Additionally, NAIK is enhancing project oversight to ensure long-term sustainability and profitability.

In terms of marketing, NAIK is strengthening its team by adding marketing personnel and optimising digital strategies. The company will leverage data-based technology to reach more customers and increase its market visibility.

Moreover, the company is focusing on strategic tenders in sectors such as power plants, pulp and paper, oleochemicals, data centres, and electric vehicle battery factories. By selecting potential projects, the company hopes to secure significant contracts.

On the expansion and diversification front, NAIK is exploring new sectors and adding products to broaden and complement its market. The company will also implement controlled procurement systems to maintain quality and efficiency during expansion.

Johannes, a representative of NAIK’s management, stated that the company is focusing on human resource (HR) development rather than aggressive expansion to remain competitive in the fire protection industry.

“Looking ahead, we will continue to strengthen the HR team’s competencies to face future challenges,” Johannes concluded. (DK/KR/ZH)