JAKARTA – PT Era Media Sejahtera Tbk (DOOH), known by its brand SSPACE, has officially launched artificial intelligence (AI)-based digital advertising technology.

Devi Nisa Suhartono, Director of DOOH, emphasised that the implementation of AI in the advertising industry is a crucial factor in enhancing competitiveness. According to her, the integration of this technology enables automated ad buying, optimised audience targeting, and more accurate data analysis.

“With this approach, we are confident that the advertising efforts we undertake can have a greater impact on the overall business ecosystem,” Devi stated in an official release on Monday (10/3).

SSPACE (DOOH) has applied AI technology across various media assets, such as train TVs, digital totems, digital pylons, and videotrons. This technology enhances the ability to tailor advertisements to market conditions and audience preferences.

One of its standout features is weather-based adjustment, allowing ads to change in real-time based on weather conditions. Additionally, location-based placement with geotagging ensures that ads appear in locations relevant to the target market, improving message delivery effectiveness to the right audience.

Moreover, AI is also used in the traffic recognition feature, which analyses the number of people around the advertising media to measure campaign effectiveness. The pay-per-view ads feature is also available, providing accurate data on the number of viewers who see the advertisements through an integrated monitoring system.

Over the past five days, DOOH’s stock price has fallen 6.92%, from IDR 130 to IDR 121 per share. In today’s trading (10/3), DOOH shares dropped by 2.42%, while in the past month, the stock has risen 6.14%. (DK/ZH)