JAKARTA - PT Global Digital Niaga Tbk (BELI), Blibli.com, is optimistic for the integrated e- commerce business to have a bright prospects in Indonesia.

According to BELI management, based on a survey by Frost and Sullivan and Euro Monitor in 2020, the trade market potential in Indonesia reaches US$ 257 billion. By 2025, this business potential is estimated to reach US$ 400 billion, of which approximately US$ 150 billion is e-commerce.

As an e-commerce player, BELI is optimistic to become market leader, become Omnichannel that integrates various consumer needs, including travel, lifestyle to retail. The strive was by acquiring travel company, Tiket.com, and a retail shopping center, Ranch Market, by the end of 2021. (LK/W)