JAKARTA - PT Sumber Alfaria Trijaya Tbk (AMRT) strengthens the sales acquisition of groceries products through the development of Alfagift, an online sales platform.

Anggara Hans Prawira, CEO of AMRT, expressed optimism about increasing sales of groceries products through Alfagift. "We see opportunities to sell items that are not currently sold in stores; the portion is yet significant. But we believe with digital, we can sell any products,"he said.

According to him, they will add several product items, including vegetables, which will be sold through Alfagift. "Collaborating with Segari. But it"s still in a project within some regions," he said.

He mentioned that the development of Alfagift is expected to bring additional sales revenue, especially from products that are not available in retail stores, particularly Fast Moving Consumer Goods (FMCG). (LK/W)