Jakarta - President Director of PT Industri Jamu dan Farmasi Sido Muncul Tbk. (SIDO), David Hidayat, in a special interview called “Meet The CEO” with IDNFinancials.com explained his strategy in leading SIDO to dominate the herbal industry market share in Indonesia. For information, until 2023, one of SIDO's mainstay products, herbal medicine Tolak Angin, managed to control a market share of 72 percent.

The man who just received The Best CEO award from Tempo-IDNFinancials, with special mention for Optimized Utilization of Locally-Supplied Raw Materials, also explained the company's performance projection for 2025.

A more complete explanation of IDN Financials Editor-in-Chief Mohamad Teguh's interview with David Hidayat on December 13, 2024 at Tentrem Hotel, Semarang, can be seen in the video above. (VA/MT/LM)